Financial Times is all the rage about them and investors are genuinely curious about any news from them. Count The Independent in as well. Their buyers are busy looking for a new fashion industry talent. They opened Kenzo to the world. Their undercover agents are in every fashion house and they know what the new collection will look like before the lookbook photographers have a chance to see it. And most importantly: they do it for their clients.

Unveiling the unique world of Luisaviaroma

The most unconventional boutique in the world, with 90% of their sales being made online. Luisaviaroma is not about the luxury entourage, fancy interior design and eye-catching displays, but about fashion itself. Rather than being a museum of dusty unsellable collections, a shop is a lively place full of enthusiastic clients. Their key to standing out? On-point pricing.

Luisaviaroma slashes prices mercilessly because customers always come first.

Their purchases in fashion houses are so grandiose that the store provides a wholesale mark-up at retail – another peculiarity of the boutique… They aim at selling out while the new stock is still on its way.

Being a buyer at Luisaviaroma is an exciting story worthy of a separate post, and I will be excited to share it with you. It’s a job that makes you so proud, with every buyer being a fashion expert.

Luisaviaroma is also the boldest innovator in assortment displaying. 999€ Saint Laurent and Adidas Outdoor sneakers? Yup! Dolce & Gabbana Swarovski-decorated satin sandals and weird Hogan platform shoes? Yes, please!

Sounds like a weird combo?

But not for Luisaviaroma. They focus on what is best for clients and believe that every item is destined for a perfect owner. This concept is long forgotten in luxury retail, but Luisaviaroma sticks to it wholeheartedly. That’s why the boutique proudly bears the name of its founder – Luisa, and her heirs manage the business at all responsible positions.

Luisa Via Roma has harboured the spirit of a family business for many years while not hesitating to showcase its pioneering streak. The company tracks talented designers around the globe, even in the most distant places. It’s not only New York, Milan and Tokyo, but Puerto Rico and northern Patagonia. They patiently wait for a new fashion star to emerge to help it shine brightly. Therefore, the success of many brands and fashion designers is closely tied with Luisaviaroma: a haven both for ultra-luxury and up-to-the-minute collections.