Hello, fashionable mom and little diva! I’m freshly back from the unforgettable Pitti Immagine Bimbo 2024 in Florence and so excited to provide you with the insights.

Pitti, from the very first steps in the fair, sweeps you off your feet with a strong feeling – everywhere is glamour and creativity. The unusual interiors of the halls, the art installations, and the breathtaking fashion presentations of children’s wear – all of these elements created a magic world. Is it a magic Wold of Encore Children’s Fashion?

The world-old brands have also pleased the audience: Balmain Kids, Armani Junior, and of course, Dolce & Gabbana have shown their brand new teen collections. And those who love comfort along with sleekness in design, Flower Mountain took the show with its line of extremely stylish and practical pairs of shoes for active children and teens who want to have fun and movement every step of the way.

New collections were also introduced by Stella McCartney Kids and Balmain. Balmain stood by its trademark looking gorgeously elegant yet traditional, while Stella McCartney stirred the audience with exuberant and vivid designs.

One of the highlights of the event was the first-ever runway presentation by Molo of their Fall/Winter 2024 collection! The collection is composed of rich hues, interesting patterns and lively styles which will most likely be a hit this season.

Sustainability was also one of the important topics of discussion this year with brands being quite optimistic about the future and paying much attention to the use of sustainable materials and production.

See you again next year! We’ll return to keep you posted and to find new awesome brands to feature. Stay with us for more fashion updates!